TheWork.
- DIY Ticketing Platform
- Product Designer
- Toronto
- Jul. 2015 — Current
Redefining the Uniiverse
After dropping the extra ‘i’, we continue to refresh existing features and develop new concepts for the Universe platform.
Our efforts led to an acquisition by Ticketmaster + Live Nation in June 2015.
Redefining the Uniiverse
After dropping the extra ‘i’, we continue to refresh existing features and develop new concepts for the Universe platform.
Our efforts led to an acquisition by Ticketmaster + Live Nation in June 2015.
Discovery Redesigned
This card based redesign was a radical departure from the traditional list view common in the event space. I led a series of tests to ensure the discovery experience was intuitive for users.
- Digital Weight-loss Coach
- Product Designer
- New York City
- Feb. 2014 — Jul. 2014
Craving Stopper
A major reason why dieters fail is because they lose motivation after giving into temptation. This concept is intended to ‘defeat’ cravings keeping their morale high. If the user is still experiencing temptations, they are guided through additional exercises until the craving subsides.
Food Snoozer
Besides the fact that it is rude to have a phone out during a meal, people like to be discrete about their weight loss plans. So, instead of spending minutes entering their food items, they can simply take a photo and log later.
Food Snoozer
Besides the fact that it is rude to have a phone out during a meal, people like to be discrete about their weight loss plans. So, instead of spending minutes entering their food items, they can simply take a photo and log later.
- Custom CMS
- Product Designer
- Toronto
- Launched Fall 2015
Alfred Sung
The legendary fashion label Alfred Sung needed a website to match their prestige. We set out to design a product that was easy to manage, highly customizable and ultimately, a showcase for this iconic Canadian brand.
Complete Content Control
When the client wants to change the product line-up, they can simply drag and drop the sections. All pages and subsections, including the navigation, will automatically rearrange and reflect what is on the control panel.
“We need something different...”
Special initiatives are accommodated with ease. Pages can be converted to a blank canvas which are called “themes”. Splash pages, video takeovers or a completely different webpage, once developed, can be simply switched on.
Strong Visual Hierarchy
Inspired by the classic double page spread, the site focuses on the visuals. Each photo is supported by a headline and minimal body copy. The 9 grid system allows the client to choose where the copy sits in relation to the image on every spread.
- 500px Concept
- Product Designer
- Toronto
- Hack-a-thon 2012
Flash Your Skills
InSitu places photographs from a 500px portfolio “in situation”. For example, the photo can be placed in a magazine, a billboard or a frame over a fire place. The new context changes the dynamic of the work and creates an opportunity for the photographer to demonstrate their expertise. This gives them that extra edge needed to land the gig.
PixelHack 2012 – Best Business Idea
- Online Presentation Tool
- Product Designer
- Toronto
- BETA Winter 2013
Spoiler Alert!
If you send a presentation to multiple parties, one thing's for sure: they’ll skip ahead. Other solutions are bloated, difficult to use or plain expensive. Our presentation app stops audiences from jumping to conclusions and keeps them focused on our ideas.
- eCommerence Site
- Creative Director
- Toronto
- Launched Fall 2012
Form Follows Function
When MOON apparel approached us to create an eCommerce site, we were inspired by their clean, modern look. In this spirit, we designed the shopping experience to be simple and functional, yet stylish.
- BoardGame
- Product Designer
- Toronto
- BETA
Give Me All Your Wheat!
Designed to mesh with the original game play of ‘Settlers’, Storm+Conquer adds the ability to control military units and build defensive structures. Players no longer have to settle on the island-- they can conquer it! This project is in development and will be released as a stand alone boardgame in the near future.